neurolens® Newsroom

The Spectacle Lens Powering My Cold-Start Practice’s Profitability

Written by By Allise Markowski, OD | May 11, 2022 8:28:00 PM

I was excited to open a private practice in my hometown, and “cold starting” afforded me the independence I needed to ensure I have the best technology and highest standards of care available. I strongly believe that this mindset is what differentiates me from the competition—especially as more value-based retailers enter the market. I strive to set the bar high for the type of care and experience I share with my patients.

Offering Neurolenses as an ophthalmic therapeutic lens option to help solve many patients’ common—and yet dynamic—chief complaints has set me apart; both because these lenses are something that retail chains cannot offer, and because they can have a truly transformational impact on patients. This has helped me grow my reputation as a provider by addressing my patients’ issues with a simple yet effective, state-of-the-art solution.

In short, adding this technology to my new practice is changing patient lives while creating a positive practice-building revenue boost as well.

Dr. Markowski, center, with her optician, Alex (left) and optometric technician, Shannon. Not pictured: Jackie, the practice’s receptionist. Dr. Markowski says Neurolenses greatly strengthened the trajectory of her cold-start practice.

 

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Read more about how Dr. Markowski differentiated her practice with Neurolens here! Review of Optometric Business.